We are overwhelmed by the amount of support for Paper Planes in week one of our crowdfunding campaign. Thank you for all of the love! If you haven't yet donated, watch the video below and click HERE to visit our indiegogo page which will be live for 13 more days!
What's In A Name? The Story of Paper Planes
When Kyle and I first started talking about making rosé back in 2011, there were a lot of things that we knew from the start. It had to be a rosé of pinot noir. It had to be from Russian River Valley. It couldn't be too feminine, sweet, or fruity. It should be nostalgic and whimsical but not cheeky. It had to be light, fun, fresh, and something that you could bring to a picnic in the park or a cocktail party on New Years Eve. We wanted it to be not just a bottle of wine but a reason to call your friends and get together.
Almost three years later, when we decided to get serious about rosé, all those things stayed true. Our only problem was how to capture those feelings in a word or two. We met with brand consultants and made lists hundreds of words long trying to come up with the perfect name. We found a few that we liked, but nothing that clicked.
The day before our "eureka" moment, we were waiting to board a flight up to San Francisco. I started folding my boarding pass into a paper plane to pass the time. We joked about how I wasn't very good at making them, but how fun they were and their inherent nostalgia. Still, nothing clicked. The next day, while walking to dinner in San Francisco, Kyle shouted out suddenly "Paper Planes!"
At that moment, we knew we found it. Fun, light, whimsical, nostalgic, simple and playful, it hit all the notes we'd been searching for. Coincidentally, 6 years ago, when we first met, "Paper Planes" by M.I.A. was one of the first songs we danced to. So I guess it was meant to be, it just took us a few years to figure it out.
Paper Planes Rosé
Rosé Isn't An Afterthought - It's Our Only Thought.
Rosé Sounds Of Summer
Anyone who knows me knows that the only thing I love as much as wine is music, so it felt fitting to incorporate a music side to our Paper Planes blog. Check out the playlist below for some of my favorite new songs for the summer. Turn it up and open a bottle of rosé!
The Road to Rosé Pt. I
It is on! The LLC has been formed and the name is being trademarked. While the grapes are growing, Kyle and I are working on just about everything else. From the label, glass, corks, website, crowdfunding campaign, and all the boring legal stuff, our nights and weekends are consumed by rosé.
April 28th, 2014
We spent today checking out the facility in Sebastopol where we're going to be making our first batch of Paper Planes. Right in the hear of the Russian River Valley, we feel so lucky to get to make Paper Planes in a community where so many other world class winemakers and craftsmen make not just wine but beer, cider, cheese; everything you could want, really.
After the winery, we checked out the vineyards where the little baby grapes are growing. We're sourcing our fruit from growers we've known for years, so we know that care and attention to detail is a priority every step of the way. The vineyards we're sourcing from each have different characteristics that will make our rosé unique, but our favorite vineyard sits along a rolling hillside and not only has a great view of the valley floor but has perfect sun position.
As the grapes continue to grow we'll be here working on everything else from compliance to accounting and storage facilities. Check back here often for updates on the wine as well as recipes, spotify playlists, and more fun stuff.
